Journal of Liaoning Petrochemical University
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Empirical Research on the Factors Related to the Performance of E-Commerce Enterprise:Taking SUNING as an Example
Zhang Yingxuan,Fan Xile
Abstract731)      PDF (1011KB)(390)      

      E-commerce enterprise performance was one of the important issues to be considered when they developed to a certain stage, and it was realistic to research enterprise performance. SUNING was taken as an example, the typical E-commerce enterprise, 10 key factors were proposed that affected the performance and converted them into 10 key indicators to study the performance of the E-commerce enterprises. By SPSS19.0 software, the correlation test, descriptive statistics and regression analysis were made based on the 10 indicators, and the conclusion showed that the key factors influenced the E-business enterprise performance. The research conclusion would play a guiding role in the future development of E-commerce enterprises.

2017, 37 (2): 77-80. DOI: 10.3969/j.issn.1672-6952.2017.02.016